Sunday, November 29, 2015

Say hello to the all-new Kia Cadenza

The Kia Cadenza is a bit of an also-ran. Stuck between two of its own family members -- the Hyundai Genesis and the Kia K900 -- the Cadenza has never been a huge seller outside of Korea. It's currently pushing less than 1,000 units out the door per month in the US. But that's not going to stop the automaker from rolling out an all-new generation with an aesthetic redo that should help turn some additional heads in the Cadenza's direction.

Kia unveiled its new Cadenza in South Korea (where it's called the K7) today, but details are deliberately scant. For the time being, we're left with just two pictures. The automaker promises "high levels of interior quality and contemporary luxury," but there isn't much to back up those claims just yet.

Up front, the Cadenza gains a far more aggressive countenance. The lines in and around the front bumper are sharper, and the Cadenza's new grille is similar to the one on the also-recently-refreshed Optima sedan. Kia's traditional quad-lens fog light design returns in full force, as well.

The rear end continues to draw a bit of inspiration from other, better-established luxury brands. We see a hint of Lexus ES in the general form of the taillights, from the chrome strip spanning the trunk lid to the way the lights travel upward along the quarter panel. The trunk looks significantly less long than the Lexus', though, which gives the Cadenza more of a fastback-style rear end that's becoming increasingly popular in every segment.

It's a handsome car, there's no doubt about that. And it might be enough to put the Cadenza in a good position against others in its segment, including the Toyota Avalon, Chrysler 300 and Buick LaCrosse. We'll find out when the car debuts in multiple markets some time in 2016.


Saturday, November 28, 2015

Hyundai, Kia Motors Ranks First, Second in Chile’s Best-selling Car List

South Korean auto giant Hyundai Motor Co. and its smaller affiliate Kia Motors Corp. became the two best-sellers in Chile last month, the most recent numbers show.

According to data from Chile’s auto association ANAC, Hyundai Motor sold 2,353 vehicles in October to top the list of best-selling brands in Chile, closely followed by Kia with 2,306 cars.
Last year, Hyundai Motor and Kia Motors ranked second and third with annual sales of 32,757 and 31,477 units, respectively, following the U.S. rival Chevrolet which sold 47,054 units.

This year, Hyundai Motor topped the list of best-selling cars in Chile in January, while Kia Motors took the first place in June and September. However, it was the first time for the two companies to become the two best-sellers, pushing Chevrolet to third place in monthly sales in the Chilean market.
However, the U.S. carmaker still remains ahead of both Hyundai and Kia in accumulative sales this year.

It sold 26,935 cars in the first 10 months of the year, while Kia Motors has sold 23,190 cars and Hyundai 20,649.

With good performance in Chile, the market share of Hyundai-Kia Motors has also slightly increased from last year.

So far, the combined market share of Hyundai and Kia in the market has gained 0.2 percentage points, rising to 19.2 percent from 19 percent last year.

Although the Chilean auto market is not that big, with annual sales of 400,000 on the standard of sedans, 70 global automakers are intensely competing in the market.

The good result of Hyundai and Kia in the auto market is largely due to aggressive promotion campaigns based on the effects of the Korea-Chile free trade agreement (FTA) that was signed in 2004. With tariff elimination from the FTA, Hyundai and Kia Motors have been able to be in the upper ranks, holding an advantageous position compared to other competitors.

In particular, the two companies have maintained dominant positions in the market, though the FTA between Japan and Chile has come into effect from 2007.


Friday, November 27, 2015

Group test - Kia Soul vs Ssangyong Tivoli

SUV styling usually comes at a premium, but not always. Here we have two high-riding, vaguely off-road-looking, VW Golf-sized hatchbacks that can be yours for less than £16,000.

We’re not talking about basic versions with weedy petrol engines, either. That £16k gets you a punchy diesel motor and plenty of standard luxuries, including alloy wheels, air-conditioning, a DAB radio and, in the case on one of our contenders, heated leather seats.

The question is, which of these big-on-space and even bigger-on-value Korean-made rivals should you consider spending money on?

Kia Soul 1.6 CRDi 134 Connect
Kia's funky-looking Soul is cheap to buy, well equipped and remarkably spacious

Ssangyong Tivoli 1.6 D EX
The Korean brand's best effort yet is astonishingly cheap and packed with standard kit

What are they like to drive?
Make no mistake, neither car delivers the sort of acceleration that’s going to get your pulse racing. However, both will hit 60mph in around 11 seconds, which is enough oomph to keep pace with fast-moving traffic and even perform the odd high-speed overtake without your heart venturing too close to your mouth.

However, while there’s little to split these two for outright performance, the fact the Ssangyong’s engine pulls more willingly from low revs makes it more relaxing to drive swiftly, and means you need to change gear less frequently. It’s just a shame that when you do need to use the 
Ssangyong’s gearbox you’ll find it a bit stiff and notchy; the Kia’s is much lighter and slicker. In fact, the Kia is altogether the more refined choice. Its engine is smoother and quieter, and less wind and road noise finds its way into the cabin at a motorway cruise. You can hear the suspension working away in both cars, particularly around town, but again the Ssangyong is marginally the less effective at suppressing this annoying noise.

Neither of these SUVs handles as well as the best family hatchbacks, but the Kia certainly doesn’t disgrace itself. There’s plenty of grip and the Soul always feels stable and secure, even though its high-sided body sways about a little through tight twists and turns. Its somewhat vague steering doesn’t inspire much confidence through faster corners, although it is light enough to making parking a doddle.

The Ssangyong’s steering is heavier, no matter which of the variable weight settings you choose (by pressing a button on the dashboard). However, there still isn’t much in the way of feedback, which is a bit of an issue given that the Ssangyong’s front tyres don’t grip the road particularly well – especially in the wet.

Ride comfort will understandably be of more concern to many buyers and again the Kia has a clear edge. It never becomes too firm or unsettled, even over potholes, although you’ll notice your head tossing from side to side along scruffy town roads. The Ssangyong, meanwhile, is less effective at smoothing out battered surfaces; its larger-diameter wheels and lower-profile tyres are no doubt partly to blame.

What are they like inside?
You’re unlikely to have much trouble finding a comfortable driving position in either of these cars. Both have steering wheels that adjust for height and reach, and they also have height-adjustable driver’s seats and decent all-round visibility – particularly in the Kia thanks to its slimmer rear pillars. The Kia also has the more comfortable front seats, although a shortage of lower back support in both cars puts a dampener on long-distance comfort.

You won’t have many issues with the dashboard layout in either, although the Kia’s is that bit more user-friendly, thanks to its bigger, squarer and more clearly labelled buttons and dials. Everything you touch feels sturdier and more classily finished. Mind you, the Ssangyong’s interior doesn’t feel at all low-rent, despite the use of harder and less-appealing plastics throughout.

Both of these SUVs are remarkably practical family cars. Their high-sided, boxy shapes give them huge amounts of head room, not only in the front but also in the back. Rear leg room is equally impressive in both cars, and the Kia’s broader cabin makes it better for those occasions when you need to carry three in the back.

Tall, square and wide-opening doors make both cars easy to get into and out of, even though the Ssangyong’s rear wheelarches jut in to the door opening slightly more than we’d like. However, it’s rather worrying that the Ssangyong’s rear head restraints don’t rise up high enough to be of any use for taller people.

Outright boot space is similar in both. The Kia’s load bay isn’t quite as wide as the Ssangyong’s, but it’s that bit longer and taller. Annoyingly, though, while top-of-the-range Kias come with a height-adjustable boot floor that helps negate the big lip at the boot entrance – and the hefty step in the floor when the rear seats are folded down – you can’t add this feature to Connect models, even as an option.

What will they cost?
A bit of haggling with your Kia dealer will soon slice £1775 from the price of the Soul, whereas our Target Price shoppers were unable to find any Ssangyong dealers prepared to barter. The upshot of that is that the Tivoli will cost you £1025 more to buy at the outset.

However, consider the cost of ownership over a three-year period and there’s less to split them. The Ssangyong is still the pricier option, but the fact it’s predicted to shed its value at a slightly slower rate, qualifies for a cheaper band of road tax and is more economical in real-world driving narrows that gap to just £883.

The Kia makes more financial sense if you’re buying on finance, too. Put down £5000 up front on a three-year PCP agreement and you’ll pay £153 a month, compared with £166 for the Ssangyong. Both deals have an annual mileage limit of 12,000 miles and require you to pay a hefty final ‘balloon’ payment at the end of the term if you want to own the car outright, although at this point most people will simply sign up to a new agreement.

If you’re looking at either of these as a potential company car then forget the Kia. Its high CO2 emissions make it a seriously pricey option – a £22,000 Nissan Qashqai 1.5 dCi 110 Acenta will cost you less each month in salary sacrifices. The Ssangyong’s lower emissions and cheaper list price make it more attractive to company car drivers, although anyone planning to lease may be put off by its higher contract hire rates.

Both cars come surprisingly well equipped considering their reasonable price tags. Alloy wheels, air-conditioning, cruise control, four electric windows, a USB socket, a DAB radio, Bluetooth and a reversing camera are standard on both, while the Ssangyong even gets climate control and heated leather front seats. White is the only no-cost paint colour available on either car, although several metallic finishes are available if you’re prepared to pay extra.
Like all Kias, the Soul comes with a seven-year, 100,000-mile warranty as standard, compared with the five-year unlimited mileage cover that’s provided as standard by Ssangyong.

Our verdict
Ssangyong has always been a fairly niche player in the UK car market, and with good reason – its models have been temptingly cheap, but mediocre in other respects. However, the Tivoli is a big step forward and deserves consideration if you’re looking for as much space and equipment as you can get for as little outlay as possible. That said, the Soul is an altogether better car, and will actually cost you less in the long run – no matter if you’re paying cash or buying on finance..


2017 Kia Sportage Preview Video

Hatchback, crossover, or SUV? Whatever you might call the Kia Sportage, you can add "all-new" this year.

The Sportage has looked more like a sporty hatchback than an SUV, and the athletic look adds more muscle in the new model. The front end is taller, with bigger air intakes and a more sculpted body--like it's been powerlifting.

Inside, the Kia Sportage has a two-tier dash. The top level houses the gauges and the touchscreen. Below the beltline, there are big controls for climate, audio, and other secondary controls. The interior has more soft-touch surfaces, and some models get glossy black trim, stitching on the dash, and paddle shift controls.

With either of the Sportage's four-cylinder engines, you'll get a six-speed automatic transmission. But one of those engines has a far bigger punch. The base engine's a 181-horsepower 2.4-liter four, but it taps out in favor of a turbocharged 2.0-liter, 241-horsepower four in the Sportage SX.

All-wheel drive with a locking center differential is an option on every Sportage trim level.

Kia says a redesigned body and suspension will give the Sportage better ride and handling. The steering has been revamped for better response, and the rear suspension has been redesigned for better roadholding; the SX Turbo has its own, firmer shocks too.

There's a little more room in this new Sportage. The wheelbase is up 1.2 inches, and overall length has grown by 1.6 inches. Rear-seat space has been improved, and so has cargo space, which adds an available hands-free power tailgate.

Kia is aiming for top crash-test scores, and the new Sportage will offer available blind-spot monitors, forward-collision warnings with automatic braking, and a rearview camera.

Finally, a new infotainment system adds new telematics features to go with standard Bluetooth audio streaming, Apple CarPlay and Android Auto. They're all smartphone-driven, and they're free on EX and SX Sportages.

Pricing hasn't been announced, but the new Sportage goes on sale early next year.


Thursday, November 26, 2015

Kia Optima And Sedona Win Hispanic Motor Press Awards®

Kia's Best-Selling Midsize Sedan and Award-Winning Multi-Purpose Vehicle Stand Out as Top Vehicles for Hispanic Families

IRVINE, California, Nov. 20, 2015 /PRNewswire-HISPANIC PR WIRE/ -- On the heels of recent honors from Kelley Blue Book® and J.D. Power®, the 2016 Kia Optima and Sedona continue to accumulate awards and accolades with both being named amongst best cars of the year for Hispanic families by the Hispanic Motor Press Awards®. The all-new 2016 Kia Optima topped the Family Sedan category, while the 2016 Sedona was named the best minivan of the year. 

"Passionately designed and obsessively crafted, the all-new Optima and our Sedona minivan appeal to families of all backgrounds by delivering world-class styling and quality, cutting-edge technology and tremendous value," said Orth Hedrick, vice president of product planning, KMA. "The Hispanic market is an incredibly important audience for Kia as well as the entire auto industry, and this recognition from the Hispanic Motor Press Awards validates two of our most recently redesigned vehicles as favorites amongst this group."

Started in 2010, the Hispanic Motor Press Awards considers over 100 vehicles before selecting three final contenders in different categories. Each vehicle's features were assessed as they relate to the typical Hispanic family in the United States. The award vetting process includes test drives, mass market availability, and affordability data valuations. Judges also take into account overall design, comfort, safety, performance, functionality and overall value package when making their final selection. 

About Kia Motors America
Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea.  KMA proudly serves as the "Official Automotive Partner" of the NBA and LPGA and set an all-time annual sales record in 2014, surpassing the 500,000 unit mark for the third consecutive year. KMA offers a complete line of vehicles, including the rear-drive K9001 flagship sedan, Cadenza premium sedan, Sorento CUV, Soul urban passenger vehicle, Soul Electric Vehicle2, Sportage compact CUV, Optima midsize sedan, Optima Hybrid, the Forte compact sedan, Forte5 and Forte Koup, Rio and Rio 5-door subcompacts and the Sedona midsize multi-purpose vehicle, through a network of more than 765 dealers across the United States.  Kia's U.S. manufacturing plant in West Point, Georgia, builds the Optima* and Sorento* and is responsible for the creation of more than 15,000 plant and supplier jobs.

Information about KMA and its full vehicle line-up is available at For media information, including photography, visit  To receive custom email notifications for press releases the moment they are published, subscribe at 

About Hispanic Motor Press Awards®
Since 2010 the objective of the awards has been to select the best offerings in overall design, comfort, safety, performance, functionality, driver satisfaction and consumer final cost to select the vehicles that offer the best value for the Hispanic family. The Hispanic consumer deserves to know the truth about which vehicles are the best values in the market. For more information and to find out about previous winning vehicles visit:

Wednesday, November 25, 2015

2016 Kia Forte: Have it your way

The 2016 Kia Forte is all things to all people — or at least, several different versions of a compact car that can meet a lot of needs.

Although every large volume manufacturer offers a compact car these days, few offer one with as many different body, engine, transmission and trim choices as the Kia Forte. It can be ordered as a coupe, sedan or four-door hatchback, with a 1.8, 2.0 or turbocharged 1.6-liter inline four cylinder engine, with a six-speed manual or six-speed automatic transmission, and in trim levels ranging from LX to high end SX.

KIA NORTH AMERICA - The interior of the 2016 Kia Forte is refreshingly clean and functional.
KIA NORTH AMERICA - The interior of the 2016 Kia Forte is refreshingly clean and functional.
Regardless of your choice, all Fortes are attractive, feature a surprising amount of interior room, come with a lot of standard equipment, can be loaded up with practically every conceivable comfort, convenience and entertainment option, and won't break the bank even if you max them out.

For example, our test Forte with a two-door Koup SX with the turbo 1.6 and automatic transmission, a sport tuned suspension and 18-inch alloy wheels, a leather interior included heated front bucket seats, a power sunroof, an upgraded stereo, a navigation system with a 4.2 inch color screen and rear view camera, a wealth of safety systems, and all the connectivity a teenager could want, thanks to Kia's Uvo infotainment platform. And even with all of that, the suggested retail price was under $27,000.

With its sleek lines, the Koup looks sporty but restrained, a style that should age well. The interior is clean and refreshingly gimmick free, with easy-to-use controls laid out where you expect to find them.

KIA NORTH AMERICA - The optional turbocharged 1.6-liter available in the 2016 Kia Forte delivers good performance and mileage.
KIA NORTH AMERICA - The optional turbocharged 1.6-liter available in the 2016 Kia Forte delivers good performance and mileage.
On the road, the little turbo engine had plenty of pep. Although small turbocharged engines are becoming increasingly common, the Koup's was well balanced between performance and economy. It gave the front-wheel-drive two-door a fun personality and is still rated by the EPA at 25 average miles per gallon, 30 on freeways.

Handling was also impressive, thanks to the sport tuned suspension, which was not too firm for rough pavement. It also felt glued to the road during heavy rains were encountered over our week long test drive, even without all-wheel-drive. If that's something you want, the Kia Sportage is a good choice for a compact crossover.

The Forte was redesigned in 2014 and only tweaked a little for 2016. Although not as refined as some competitors — including the Mazda3 with SkyActiv engineering and the upcoming redesigned Honda Civic — it is still a value leader that comes with Kia's impressive 10 year/100,000 mile limited powertrain warranty.

Not too long ago, compact coupes were considered disposable "secretary's cars" aimed at underpaid young women without children. But the Kia Forte Koup is a solid performer that should hold up well for years to come, especially in the SX trim.

2016 Kia Forte
Base price: $18,590
Price as tested: $26,435
Type: Compact coupe, sedan or hatchback
Engines: 1.8-liter inline 4 (145 hp, 139 lbs-ft); 2.0-liter inline 4 (173 hp, 154 lbs-ft); turbocharged 1.6-liter inline 4 (201 hp, 195 lbs-ft - as tested)
Transmissions: 6-speed manual; 6-speed automatic (as tested)
EPA estimated mileage: 22/30 (as tested) to 25/37
Overall length: 179.5 inches
Curb weight: 2,968 pounds
Final assembly: Korea


Kia's Sprague Keeps Focus On Products And Brand On Message

Kia with a perception issue? Today? Its vehicles are highly regarded both in design and quality, and it has a strong message and position in the market, with key, high-visibility relationships such as its official partner status with the NBA. J.D. Power awarded Kia second place in initial quality among all auto brands this year, behind Porsche. 

Michael Sprague, who became Kia Motor America’s chief operating officer last spring, points out that five years ago, Kia was at the bottom of that list. The brand is indeed on the move, but Marketing Daily caught up to Sprague at the Los Angeles Auto Show.

Q: I can't imagine Kia has anything like the perception issue it used to have.

A: There is still an issue in the marketplace, particularly for those consumers who have been holding onto their vehicles for 10 to 12 years, which more and more people are doing. Ten years ago, we were a much different company than we are now. Our portfolio has become all new over the past five years. So if you weren't in the marketplace over the last couple of years, you wouldn't know how Kia has changed, because you weren't shopping. So we have had to continue to reinforce all the great things about the brand. 

Q: What are the keys to achieving that? 

A: It's more than just the advertising, when consumers consume media in so many different ways now. You are talking traditional broadcast, new channels, PR, showing the SEMA vehicles as we are doing here. It's the experiential programs — the ride-and-drive events, showing up at unexpected places; it's in-cinema, where you know you have captured someone who is there to be entertained and has a more open mind. The NBA partnership has continued to strengthen. We patch our patch on jerseys in the All-Star Game, and that will raise awareness of the brand as well. It's the Super Bowl for the seventh consecutive year with a 60-second spot in the third quarter. It's social, and all aspects of digital. 

Q: Kia has traditionally focused communications on the product, and let the products speak for the brand.

A: …because we continue to launch new vehicles and that's part of building the awareness for the brand. I'd love to be able to do a big brand campaign, but in 2016 we are launching the all-new Optima, the all-new Sportage, a dedicated hybrid coming out later this year, a new Cadenza, so there are lots of things we have to keep telling consumers about, and each vehicle has a target customer we are going after, so the marketing plan for one is going to be very different from the plan for another because of who we are targeting. 

Q: Is it enough that the products speak to what the brand is, what it represents? 

A: The products need to support what the overarching brand stands for. From my perspective, if you look at the brand over the last six years, we have always considered ourselves a challenger in terms of the products we come out with and how we go to market. We have been talking about this idea of “defy ordinary,” meaning we don’t want to do things that everyone else is doing. Consumers are attracted to that. People want to stand out and be different from the crowd. From a product standpoint, we positioned ourself as a youthful, sporty, fun-to-drive car. I think that's the position of the brand, and the products need to deliver upon that, and I think they do. 

Q: Your agency [L.A.-based David & Goliath] has a strong vision, and, based on the work, a lot of creative autonomy. It’s a long-term marriage. Is there ever friction? 

A: There can be some creative tension between what our vision is and what their vision is, and I think that helps spark cool ideas that then become campaigns, whether it's Blake [Griffin], Lebron [James], the [Kia Soul] Hamsters, the Super Bowl, or whatever. We have a pretty lean organization, so there are not those layers and layers of reviews, where ideas get watered down. The agency comes in, and it's myself, [VP marketing] Tim Chaney, and the agency. They understand who we are, our vision for the brand, and have helped us articulate that vision.

Q: Will you do another Hamsters campaign for the Soul (compact crossover)?

A: We did not one this year, and it's one of those situations where the agency and client might become bored with it quicker than the consumers have. But our dealers love it, and the research shows the consumers still love it, so it hasn't outlived its usefulness. Whether or not we come out with another campaign, that's the subject of another story in the future.

Tuesday, November 24, 2015

Looking for a new car? Kia makes research easy with our Gary Rome Kia Pinterest Board

  Gary Rome Kia Enfield, CT ·

Gary Rome Kia of Enfield Serves Bristol,
 East Hartford and West Springfield, MA with new and used Kia cars. 

 Choosing a car can be a difficult decision. What if you could get a wide variety of reviews and articles on Kia and Hyundai cars right from where you are?

Gary Rome Kia and Gary Rome Hyundai have set up Pinterest boards where you can find new articles and videos posted every day! Not only do we find you reviews but you can see all Gary Rome Kia weekly and monthly deals.

Not in the market for a car? Not a problem! We have boards catering to all of your interests. Find both DIY and available accessory ideas for your car, recipes for the holidays and humor to put a smile on your face.

Gary Rome Hyundai Pinterest & Gary Rome Kia Pinterest.

Kia Will Flood The Green Car Market By 2020

Kia’s Hwaseong, South Korea manufacturing plant is synonymous with the Optima, Spectra, Forte, the Sportage, and more. There will be a new name entering the Kia family, and it will go on sale the second half of 2016. The Niro is the newest hybrid crossover vehicle to hit the market.

Kia has plans to introduce an entire range of green vehicles, a fleet if you will, by 2020. This would bring the numbers up to about 11 models, from the Soul EV and the Optima Hybrid. The Korean automaker has several manufacturing plants and several design facilities as well.

“Our new model is designed to offer buyers everything they could want from a compact SUV in terms of practicality and styling, ” said CEO Hyoung-Keun Lee, “providing the typically low running costs associate with a dedicated hybrid powertrain.”

The Niro will have a 1.6 liter gasoline engine with  power running to the wheels through a 6 speed dual clutch transmission. It will have a 32kw electric motor and will have a 1.56 kw/hour lithium polymer battery pack for excess energy storage. With the rear of the vehicle having plenty of room and hardly any overhang, because the wheels are at the corners, it has typical features expected of a Kia.


Monday, November 23, 2015

All-New 2016 Kia Optima And Sorento Win 'International Car Of The Year' Awards

Kia Brand Wins Road & Travel Magazine's International Car of the Year (ICOTY) Awards for Fourth Consecutive Year.

Sorento wins International SUV of the year award for the first time
Optima claims the International Car of the Year (ICOTY) award for second time in four years

IRVINE, Calif., Nov. 18, 2015 /PRNewswire/ -- In conjunction with the 2015 Los Angeles Auto Show, Road & Travel Magazine (RTM) has named the 2016 Kia Optima as its International Car of the Year. RTM jurors praised the all-new edition of Kia's perennial best-seller for its aggressive design, long list of available features, impressive powertrain options and great value.  RTM also named the 2016 Sorento its International SUV of the Year.  The Sorento garnered acclaim for its combination of premium interior amenities, extensive safety features and all-wheel drive capability.  Together, the awards propelled Kia to an extraordinary fourth consecutive win of the prestigious ICOTY brand award.  The ICOTY jurors honored Kia's K900 luxury sedan in 2015, the Cadenza premium sedan in 2014, and the previous-generation Optima in 2013.

"The Optima and Sorento are two of Kia's best-selling vehicles and both were instrumental in the transformation of the brand," said Michael Sprague, chief operating officer and EVP, KMA.  "To win the prestigious ICOTY award four years in a row, with two models winning their categories this year, is a clear indication that our products continue to offer a world-class balance of design, amenities, craftsmanship, safety and value for today's savvy consumers."

2015 marks the 20th anniversary for RTM's annual "Of the Year" judging, which includes three awards: International Car, International SUV, and International Family Vehicle of the Year.  In addition to product attributes such as style, comfort and performance, award criteria also factor in how well each brand connects emotionally with consumers through its marketing efforts.  The winner is chosen by the ICOTY jury, which consists of nationally renowned automotive journalists from respected publications such as Consumer Guide® Automotive, MSN Autos, New Car News Syndicate and RTM.

"We've never had one brand win this award four years in a row, but Kia has done it.  It goes to show just how exceptional the new Kia models are, providing clear direction of where the Kia brand is headed," said Courtney Caldwell, editor-in-chief of Road & Travel Magazine.  "We are near speechless at the level of progress the Kia brand has made in spite of the stiff competition.  It is without a doubt the brand that gets the most 'wows' from our staff and is truly an industry success story that we can relate to in many ways."

About the 2016 Kia Sorento
The completely redesigned 2016 Sorento CUV, which raises the bar in the segment with its refinement and first-class amenities, is larger and more capable than ever with more room for passengers and cargo.  Copious standard features and luxurious amenities span the line of five trim levels, and the Sorento is now offered with three engine choices, including a 240-hp 2.0L turbo-charged inline-4.  The Sorento is built at the brand's U.S. manufacturing plant – Kia Motors Manufacturing Georgia – in West Point, Georgia.*

About the 2016 Kia Optima
The all-new 2016 Optima is passionately designed and obsessively crafted with European styling, a refined premium interior and significant ride and handling improvements. Kia's best-selling nameplate challenges the midsize sedan segment with three engine choices, including a new 1.6-liter turbocharged four-cylinder that's mated to a seven-speed Dual Clutch Transmission (DCT), making the Optima more confident on the road than ever before. The roomier, more luxurious cabin features an impressive level of craftsmanship that comes standard across five trim levels. The all-new Optima is built at Kia's plant in West Point, Georgia.*

About Kia Motors America
Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea.  KMA proudly serves as the "Official Automotive Partner" of the NBA and LPGA and set an all-time annual sales record in 2014, surpassing the 500,000 unit mark for the third consecutive year. KMA offers a complete line of vehicles, including the rear-drive K9001 flagship sedan, Cadenza premium sedan, Sorento CUV, Soul urban passenger vehicle, Soul Electric Vehicle2, Sportage compact CUV, Optima midsize sedan, Optima Hybrid, the Forte compact sedan, Forte5 and Forte Koup, Rio and Rio 5-door subcompacts and the Sedona midsize multi-purpose vehicle, through a network of more than 765 dealers across the United States.  Kia's U.S. manufacturing plant in West Point, Georgia, builds the Optima* and Sorento* and is responsible for the creation of more than 15,000 plant and supplier jobs.