Sunday, November 17, 2013

3 Kia's for Under $200 only at Gary Rome Kia of Enfield

Monday, November 4, 2013

Kia Turns the Soul into a YouTube Player on Wheels

To mark its involvement as official sponsor of the inaugural YouTube Music Awards (#YTMA) global event, Kia Motors has transformed a 2014 Soulinto a mobile video recording booth and multi-screen YouTube player.

The car was designed and customized by Lux Motorwerks under the direction of Harris Publications and RIDES Magazine and features a “YouTube” paint scheme combining matte white and red, including red accents and logos of the popular video sharing website.

Key customization elements include a wireless keyboard embedded in the rear center armrest, a webcam for high-definition video recording, 10 WiFi-enabled iPad Minis in the rear cargo area and a Mac Mini with high-speed WiFi Hot Spot for instant uploads and streaming.

The funky Kia also features big alloy wheels painted red shod with sport tyres with a very thin profile.

The inaugural YouTube Music Awards (#YTMA) is a global event culminating in a live show on New York City’s Pier 36 on Sunday, November 3, where people worldwide will have access to concerts staged around the world. The show will be broadcast live on the website starting from 6 pm Eastern Time.

By Dan Mihalascu

Wednesday, October 9, 2013

Gary Rome Auto Group Partners With Premier Motoring Concepts

Holyoke, MA, October 8, 2013 - - Gary Rome Auto Group has embarked on a lucrative partnership with Premier Motoring Concepts (PMC). The deal allows the auto dealer group to feature PMC products on its accessory store websites while simultaneously providing 120 more product choices for customers.
Premier Motoring Concepts is a Hyundai and Kia accessories distributor which sources Hyundai and Kia parts and accessories from South Koreaand make them available in the United States. Featured products are not sold through Hyundai Motor America or Kia Motor America. PMC’s customer base includes the five largest-volume Hyundai dealers in the U.S., as well as dealers that sell fewer than 50 units a month. The company prides itself on its excellent reputation for outstanding customer service and impeccable attention to detail.
“We are very excited to be offering more product categories for customers to choose from in our Hyundai and Kia Accessory Stores” says Gary Rome, President of Gary Rome Hyundai in Holyoke, MAand Kia in Enfield, CT. “This partnership is possible because we always listen to our customers and find ways to solve their problems. Our relationship with PMC will help us supply products which are otherwise unavailable in the United States.
This press release has been distributed by Gary Rome Auto Group. Gary Rome Hyundai, based in Holyoke Massachusetts, and Gary Rome Kia, based in Enfield Connecticut provide Hyundai and Kia sales and service to all of Massachusetts and Connecticut. When you visit our car dealerships, expect the superior customer service that you deserve. With years of experience and training, the Gary Rome Kia and Hyundai teams are your Connecticut and Massachusetts Hyundai and Kia dealer, and will get you into the car that was built for you. Get the new or used car that you have been dreaming of by calling or visiting Gary Rome Kia of Enfield and Gary Rome Hyundai of Holyoke today. For more information, go to http://

Wednesday, September 11, 2013

Kia unveils Niro concept car

Tuesday, 10 September, 2013 - 19:00
The Kia Niro, a concept car unveiled at the Frankfurt Motor Show, showcases a dramatic crossover design featuring spectacular ‘butterfly’ doors and what the company describes as an "almost counter-4x4 image".
Conceived at Kia Motors’ Frankfurt design studio, just down the road from where the show was being staged, under the director of Chief Designer Europe, Gregory Guillaume, the Niro concept has been created as a styling study to gauge public response for a potential future production model. Its relatively compact dimensions are crafted onto an all-new platform that will form the basis of future B-segment products from Kia - the platform on which the current Rio is built.
It is clearly making a tilt at the crossover market, but in a different way, according to Guillaume: "Ten years ago people wanted understated style in the SUV market, but increasingly as more people migrate to the B-segment they are looking for strong character and individuality."
The most eye-catching element in the Kia Nirodesign are the dihedral ‘butterfly’ doors that open into the roof panel and swing up high, with low-set flush handles.
Another unique feature is the innovative 4x4 powertrain utilizing Kia’s turbocharged 1.6-litre‘Gamma’ engine, developing 160hp through a 7-speed, dual-clutch transmission. While the engine drives the front wheels, an electric-hybrid system, powered from regenerative braking, delivers up to 45hp to the rear wheels when road conditions require extra grip.
"It’s a very exciting vehicle - packed with styling cues that mark it out as another great Kia design, I’d love to see it go into production," says Todd McDonald, General Manager of Kia Motors New Zealand.
Guillaume suggests that Niro could be close to on-road reality - if the public wants it!
"As designers we have to look at what the future could hold, not just what is probable, and we believe drivers want excitement and new solutions from their vehicles," he says.
"It is clear that the B-segment is growing as motorists seek to downsize but it is equally clear that they refuse to give up individuality and distinctiveness - so Niro explores one avenue to satisfy that desire.
"We would love nothing more than to see all of our concept designs on the streets tomorrow. As Kia looks to add to its range of small cars you have to look at where the market opportunities exist and how we can exploit them. Perhaps Niro answers that challenge."
Created with European tastes and expectations very much in mind, the Kia Niro blends a mix of contrasting materials - including stainless steel - into compact, purposeful dimensions. Muscular fenders rise up from the trademark ‘tiger nose’ grille, etched in Limelight green aluminum and flanked by triangular LED headlamps, while below the grille are two large, square LED driving lamps underscored by a carbon fiber chin with lime accents. Carbon fibre and lime highlights also feature on the lower rear section of the Niro, where the styling resembles that of the Kia Sportage.
Even the 225/40R20 tyres, mounted on milled aluminium 20-inch five-spoke wheels, carry the Limelight styling accent with a stripe etched into the tread.
The Niro’s high beltline is contrasted by a stainless steel roof and then bisected by those extraordinary ‘butterfly’ doors that lift up and out of the way to facilitate easier entry and exit. The shiny steel-on-black theme continues into the 2+2 cabin, where the pair of bucket seats are joined by a common cushion that wraps over the centre console. Other interesting interior features include the rotary auto gearshift that is incorporated into one of the support braces emerging from the centre console. Limelight accents highlight the HVAC vents, shift paddles, instrument cluster and the slimline, pop-up infotainment/navigation screen. Mounted directly onto the side windows are milled "Plexiglas" door mirrors with in-built downward-facing cameras that complement the rear-facing camera built into the tailgate.
Currently Kia Motors has not made final decisions on forthcoming B-segment products and there are no plans for Niro to go into commercial production in the immediate future- but the Niro’s appearance at Frankfurt is being used to gauge public opinion and possible demand.

Thursday, July 18, 2013

Own The Justice League-inspired Kia Sorento

Did you know, for the past 10 months, Kia Motors America has joined forces with comic-book publisher DC Entertainment to create a fleet of custom Justice League Super Hero-inspired vehicles that have been unveiled at auto shows and comic book conventions around the country. These fantastical Kias – Superman Optima Hybrid, Batman Optima SXL, Aquaman Rio5, The Flash Forte Koup, Wonder Woman Sportage, Green Lantern Soul and Cyborg Forte5 -- have captured the imagination of fans everywhere while raising awareness for Kia and our support of “We Can Be Heroes,” DC Entertainment’s giving campaign to fight the hunger crisis in the Horn of Africa.

As a finale to this enormously successful program, the eighth and final vehicle, a Justice League-inspired Kia Sorento, was unveiled to the press at San Diego Comic Con on Wednesday. This highly collectible and fully-drivable Kia features custom artwork by legendary comic book artist, Jim Lee, and will be auctioned online with all proceeds going to the “We Can Be Heroes” charity.

This vehicle will be featured on the site It will be going live at 2:30 pm PST on 7/17 and end at 2:30 pm PST on 7/27.

Wednesday, July 17, 2013

One millionth Kia rolls off Georgia assembly line

The one millionth Kia produced at the South Korean automaker’s plant in West Point rolled off the assembly line last week, the company said.

The vehicle was a snow white pearl 2014 Sorento SXL, Kia said. The company began operations at the plant in November 2009 after investing $1 billion to produce the Sorento CUV. The plant, called Kia Motors Manufacturing Georgia, was expanded last year with an additional $100 million investment, and it added the Optima sedan to production.
The Troup County plant, about 45 minutes southwest of Atlanta, has a capacity for manufacturing 360,000 vehicles each year.

Kia said its first North American plant employs more than 3,000 but is responsible for creating more than 11,000 jobs in the area when related jobs such as suppliers are taken into consideration.

Despite the milestone, the company said the one millionth vehicle will end up on a lot like others before it at one of Kia’s more than 765 dealerships nationwide


Saturday, June 15, 2013


une 13, 2013, ENFIELD, Conn. There were five keys, only one would be a perfect fit.  On Wednesday the 12th, at 11:00am, Gary Rome KIA held a drawing to determine the winner of an all new 2013 Kia Soul from the five eligible students from Enfield High School in Enfield, CT.  All of the Enfield High School senior class along with the five lucky students came to the Enfield Fire Department at 199 Weymouth Street, Enfield, CT   06082, to enjoy the senior class picnic and watch as one lucky senior drove home the prize.

The five finalists were: Brandon Andexler, Ryan Zetterholm, Conor Sutphin, Nicholas DiProto, and Rebecca Labbe.

Congratulations to Nicholas DiProto on winning your new 2013 Kia Soul!
Each qualified student chose a key from a basket hoping that theirs would be the only one that started the car.  Gary Rome, CEO of Gary Rome KIA of Enfield, is delighted that he can give this car to such a worthy young student.  "All of these students worked hard in and out of school and deserve to be commended for their efforts. I hope that whoever wins enjoys this new 2013 Kia Soul for years to come."

To qualify for the opportunity to win the new 2013 Kia Soul, students had to show a dedication not only to their studies, but to outside interests and to their communities. Each potential winner had a grade point average of at least "B", and had shown exemplary behavior and attendance at school.  Outside the classroom, each student was involved in at least two extracurricular activities and devoted at least forty (40) hours to community service.

Gary Rome KIA of Enfield serves all of Western Massachusetts and Northern Connecticut with new and used Kia cars.  The staff at Gary Rome KIA of Enfield is ready to help you purchase a new Kia or used car in Enfield.  When you visit our car dealership, expect the superior customer service that you deserve.  With years of experience and training, the Gary Rome KIA of Enfield team is your Connecticut Kia dealer, and will help get you into the Kia that was built for you. Drive the new or used car by Kia in Enfield that you have been dreaming of by calling or visiting Gary Rome KIA of Enfield today.  Check out our website at

Gary Rome KIA of Enfield

809 Enfield Street

Enfield, CT  06082